Goal 1: Strongly encourage the addition of necessary infrastructure to facilitate appropriate development to the area
Goal 2: Capitalize on the projected growth of Texas A&M University - San Antonio to facilitate the addition of retail, entertainment, and service industry uses, as well as off-campus housing options.
Goal 3: Focus new development in targeted areas and along high traffic corridors, and appropriately transition from new development to rural homes, ranches, and protected natural areas in order to protect the rural character of the area.
Goal 4: Utilize natural assets, such as the Medina River and Leon Creek Greenways, as amenities to educate and to attract future residents and visitors while also linking the places where people live and work.
Goal 5: Preserve eco system services, such as mitigating storm water, to enhance biodiversity, climate change resilience, and maintain the rural character while also creating a buffer to major regional institutions.
Goal 6: In order to create a dynamic mixed-use activity center, improve the multi-modal network, expand multi-use trail and greenway connections, and attract better transit service linking the area to Downtown and other employment centers throughout the city.
Goal 7: Work cohesively with area stakeholders, to develop and attract industries that contribute to a sustainable, environmentally-friendly, and innovative economy.